Why implement CRM? An effective CRM strategy is important to surviving the economic rollercoaster that most industries have been experiencing for the last several years. Customers have become the scarcest, but most valuable commodity for many organizations as they are increasingly able and willing to shop around.
Organizations need the tools to be able to continually monitor their activities to not only ensure that their customers are being taken care of, but also to ensure that their business processes are as efficient and effective as possible. Keeping these factors in mind when implementing a CRM strategy will lead to the best possible ROI.
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