What is CRM?

CRM = Customer Relationship Management. Most basic CRM systems will track Accounts, Contacts, and Opportunities. If you are only tracking items, then you have a basic CRM system, and you are not recognizing the full value of a true CRM solution.

CRM stands for Customer Relationship Management.

What is CRM?

What is CRM? CRM is a Software Product that helps you manage your contact database. CRM is also a strategy that defines HOW your organization will manage your relationships with customers, prospects, vendors, and suppliers.

When you begin exploring the questions of What is CRM? or Why do I need a CRM system?, the more appropriate question to ask is Where are the gaps in how I’m currently managing my relationships with my customers? Tour de Force can ensure that your operations run smoothly and will remove any gaps you may have in your system! The Tour de Force solution is customizable to your business needs. Contact us to see how we can help!

As part of your Tour de Force implementation, we will:

  • Work with you to identify these gaps and to create the strategy that defines how you manage your relationships with your customers.
  • Provide you with the tools that you need to manage that strategy.

Tour de Force is more than a CRM system – it is a CRM solution. Tour de Force integrates with other mission critical systems in your organization like your Outlook and ERP systems. A CRM should not be a glorified rolodex of information; it should provide you actionable data that helps drive smarter decisions.

And while it’s true that we do provide CRM solutions, Tour de Force is much, much more than CRM!

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