What kind of digital marketer are you?
Today’s digital marketing often falls into 1 of 2 categories: Email Blasters, or Multi-Channel Campaigners. The biggest difference is personalization! Campaigning feels more personal than the other, causing the buyer to feel more appreciated, targeted, and important to your company. Strategy is key!
Join us for part three of our webinar series taking place on Thursday, March 21st at 2:00 pm EST. Come learn why it’s important to strategize your marketing campaigns to make your buyers feel important and sought after. Presenting will be Act-On’s Cheri MacFarlane, Senior Product Marketing Manager.
Cheri came to Act-On from Finastra, the 3rd largest fintech solutions company in the world. While at Finastra she was part of a collaborative group to successfully launch a Go-To-Market product transformation resulting in $110 million in booked contracts. Her career has centered around the financial industry and ultimately, putting the customer first drives her passion for her job. Cheri loves to enlighten customers with expertise on the dynamics of the MarTech industry and how the evolution of digital marketing is changing the game for marketers today. In her spare time she enjoys hiking, traveling and enjoying time with her family.
Join our webinar to hear Cheri’s passionate insight into improving your marketing efforts to give your target audience a more personal experience.