Webinar – The ROI of Personalized Engagement

Thursday, March 21st, 2019 2:00 pm – 3:00 pm EST

What kind of digital marketer are you?

Today’s digital marketing often falls into 1 of 2 categories: Email Blasters, or Multi-Channel Campaigners. The biggest difference is personalization! Campaigning feels more personal than the other, causing the buyer to feel more appreciated, targeted, and important to your company. Strategy is key!

Join us for part three of our webinar series taking place on Thursday, March 21st at 2:00 pm EST. Come learn why it’s important to strategize your marketing campaigns to make your buyers feel important and sought after. Presenting will be Act-On’s Adam Mertz, Vice President of Marketing and Strategy.

**Miss out on Parts 1 and 2 of our series? Click here to watch “5 Signs that You are Ready for Marketing Automation” and “Inbound and Outbound – Activate Your Dual Powered Marketing.”

Adam Mertz, Vice President of Marketing and Strategy

As VP of Marketing and Strategy, Adam defines and drives the strategy, positioning and thought leadership for Act-On’s Marketing Automation platform. With 20+ years leading product and marketing teams for high growth B2B technology companies, Adam has been at the epicenter of the digital marketing revolution.


Prior to Act-On, Adam spent 8+ years in the social media martech space helping companies harness the potential of social media marketing applications to engage target audiences. As with Act-On, Adam worked with marketers, martech industry pundits, analysts, and influencers to help shape marketing strategies and tactics for maximizing success in this fast-changing digital marketing world.

Join our webinar to hear Adam’s passionate insight into improving your marketing efforts to give your target audience a more personal experience.

Guest Speaker:

Amanda Woolf, Digital Marketing Manager | Allegis

As Allegis’ Digital Marketing Manager, Amanda Woolf has spent close to five years with the company developing strategies for marketing automation, email campaigns, and website analytics. Allegis has utilized Act-On’s programs for 3 years, and Tour de Force has been their primary CRM database for many years. In addition to her passion for all things digital, Amanda enjoys loving on her 2 toy sized pups and video chatting with her son who is over 1000 miles away serving our country with the Marines.

Join our webinar to hear Amanda’s insightful testimony of the power of using Act-On with Tour de Force!

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