Isn’t Email Marketing basically the same as Marketing Automation? Nope! Marketing Automation is So. Much. More! Marketing Automation refers to a software platform that automates manual tasks and multi-step processes such as email and social media campaigns, allowing marketing departments to get more done with less effort. It is critical for your marketing efforts to have specific campaigns in place, as opposed to the random emails here and there.
Join us for part one of our webinar series taking place on Thursday, January 17th at 2:00 pm EST. Come learn the differences between Email Marketing and Marketing Automation, what all Marketing Automation entails, and why it is necessary for marketing success! Presenting will be Act-On’s Scott Alder, Senior Channel Account Manager.
Scott brings 30 years of sales experience to the table, coupled with 10 years of High Tech sales experience. He has a passion for consulting with marketing and sales personnel in helping them understand their ideal buyer, the journey that they are on, and how to use a platform like Act-On for success. Outside of work during the summer, Scott enjoys golfing or hiking with his wife. In the winter, you can probably find him skiing or wine tasting in the beautiful Oregon wine country.
Join our webinar to hear his passionate insight into the purpose of Marketing Automation, and how you may be ready to take the next steps in your marketing strategy.