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CRM is just software that stores leads and contacts for your sales team, right? Wrong…so wrong. Sure, it does do those things but, if used strategically, CRM can do so much more for multiple departments within an organization. One of the most underrated advantages of utilizing a CRM solution is the value that it can add to your digital marketing strategy. From automated alerts to increased visibility of customer data, CRM can provide you with the insights needed to take your marketing strategy to the next level.

Not convinced? We put together just a few of the many reasons why you shouldn’t exclude CRM as a vital part of your digital marketing strategy:

Increased Visibility – Picture this: two boxers enter the ring for a match. Boxer Number-One has tirelessly studied his opponent, he knows what moves to expect and when to expect them. Boxer Number-Two has never even heard of the other guy. Who wins? You guessed it, Boxer Number-One.

The same applies to your digital marketing strategy; success is dependent on the extent to which your team understands their target audience. CRM gives your marketing team the ability to view multifaceted data in one spot, and the opportunity to get to know customers like the back of their hand.

BYOR – No, not Bring Your Own Refrigerator. BYOR stands for Build Your Own Report, and having a CRM equipped with BYOR can be highly beneficial to your marketing team. BYOR allows you to compile the data of your choosing into an easily digestible report. Giving your marketing team the ability to customize data reports makes it easier to understand trends across your customer base and further strengthens their game plan.

Alerts – Access to all this data is no good if it goes unused. Automated alerts, that can be enabled through your CRM software, can drive the momentum of marketing efforts by reminding your team when it’s time to create another touchpoint. Alerts can be set up to notify you when a new lead is created or to make a follow-up phone call to check on a customer. Automated alerts help to eliminate guesswork and increase accountability, so you never miss an opportunity to connect with your audience.

Mailings – Putting together lists can be a tedious task when sending email campaigns, especially when creating segments for targeted messages. Using CRM enables your team to utilize list filtering, gathering, and exporting to expedite the process so you can make more connections in less time.

Customer Insights – These days, a personalized experience with any brand is of utmost importance to customers. With the increased visibility of customer data that CRM provides, marketers are better able to tailor messaging to a specific audience for an optimized result. The valuable insights into customer behavior visible through CRM help drive personalized touchpoints to provide your customers with a memorable experience that keeps your brand at the forefront of their mind no matter what stage of the buying process they reside in.

It’s hard to ignore the value added to any marketing strategy by CRM. Between alerts, BYOR, and all the customer insights available, strategically utilizing CRM enables you to create a modernized marketing game plan that holds up to today’s standards of a heavily personalized customer experience.

The key is to have a CRM solution that provides the functionality you need to maximize your marketing potential. Click here to learn more about the Tour de Force solution, including Advanced Reporting & Alerts, BYOR, and more.

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Kelsey Hamon

By: Kelsey Hamon

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