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Stanion Wholesale Electric wins for process of quantifying and tracking value added services

Tour de Force, Inc. congratulates the winner of the 2016 Award for Best Innovation. The Innovation Awards are intended to recognize the creative and exciting ways that Tour de Force clients are using the system. The winner was announced on Mon. Oct. 3rd at the Tour de Force Connections Annual Customer Conference in Columbus, Ohio.

Stanion Wholesale Electric was selected as the Best Innovation by the Tour de Force Executive Team for their use of Tour de Force to quantify and track value added services that they provide to their customers.  Stanion has national contracts that require them to provide cost savings equal to a certain percentage of a customer’s total spending. These cost savings are achieved through the delivery of value added services and benefits. When it came time to prepare annual cost savings reports, the team at Stanion struggled to compile the necessary information. Sales representatives and branch managers would schedule internal meetings to identify and review the services that had been delivered, meetings that involved multiple resources and would stretch into days and even weeks.

According to Dennis Guey, Vice President of Sales at Stanion:

Using Tour de Force to manage this process has resulted in significant productivity savings. We have 17 branches and were tying up each branch for weeks at a time trying to create these reports. That has been eliminated now and our sales team doesn’t have to scramble to find this information: it’s all in Tour de Force. Since we’ve been doing this we’ve had no problems meeting our percentage of cost savings; in fact, we typically have a higher amount than what’s required. We knew we were doing it before, we just weren’t documenting it.”

Other finalists for Best Innovation included ABCO for centralizing their vendor co-op programs, Etna Supply for streamlining business processes, Penn-Air & Hydraulics Corp. for creating an automated assembly queue, and Powerstep for streamlining sample requests. Finalists for Best Use Case included Allegis Corporation for improving quoting processes, O’Dell Associates for automating project backlog reports, PHD for replacing a homegrown customized CRM, and Springfield Electric Supply Company for driving e-commerce.

To learn more about the 2016 Innovation Award Finalists and Winners, visit www.tourdeforceinc.com/2016InnovationAwards


Stanion Wholesale Electric Co. is a full-service wholesale electric distributor. Founded in Pratt, Kansas in 1961, Stanion has since grown to 17 branches that service the entire state of Kansas and parts of Missouri, Arkansas, Oklahoma, Texas, Colorado, and Nebraska. Learn more at www.stanion.com


By: Ashley Parinello

Tour de Force is proud to announce its fifteenth year as a leading provider of customer relationship management (CRM) and business intelligence (BI) software solutions for the distribution and manufacturing industries. The company is commemorating the anniversary with a new logo that celebrates 15 years of delivering actionable data to drive intelligence decisions.

Tour de Force began operations in Findlay, Ohio on Oct. 1, 2001.  Matt Hartman, founder and President/CEO, started the company with the goal of creating a customer relationship management software solution that would integrate extensively with Microsoft Outlook and back-office business/ERP systems. As the former owner of Findlay Electric Supply, an electrical distributor that had been in business for close to 50 years before being sold to McNaughton-McKay Electric Company in 1997, Hartman was familiar the complexities of running a wholesale distributor and managing a distribution sales team. He founded Tour de Force to meet the needs of that industry, needs that he was not able to meet with the solutions that were on the market at the time.

Today, four of the original six Tour de Force employees are still with the company, and the staff has grown to over 50 individuals responsible for sales, marketing, software development, professional services, customer support, and administration. The majority of Tour de Force employees work out of the Findlay, Ohio office, with remote employees located in Ohio, Michigan, Texas, Colorado, Washington, and Ontario Canada.

The organization continues to maintain a focus on the distribution and manufacturing industries, which make up over 90% of the current user base of approximately 11,000 software users.  In early 2016, Tour de Force released its first cloud edition, allowing clients to implement Tour de Force without the IT server and database infrastructure that had previously been required.

“It’s hard to believe that this journey began over 15 years ago,” remarked Hartman. “It’s been an incredible journey that is really just getting started. When we began development of the Tour de Force solution we had some pretty simple requirements focused on customer relationship management and sales force automation. Today, Tour de Force delivers an extensive feature set that covers all aspects of streamlining business processes across an entire organization, including sales, customer service, support, accounting, and more. With the recent launch of our new cloud offering, we are now focused on reducing the up-front cost and implementation timeline for our customers. I am proud of what we’ve accomplished as an organization and am excited for what the future brings.”

By: Ashley Parinello


Ericson Logo

Ericson Manufacturing, engineering and manufacturing of temporary power and lighting products, has selected Tour de Force to replace the their current CRM solution.

Ericson will be implementing the Tour de Force Premier Edition to a team of 20 users, including inside sales, business development managers, customer support, and the executive management team. The deployment of Tour de Force is intended to shorten the business cycle and improve conversion rates through improved opportunity, project, and lead management, while providing improved access to business intelligence, analytics, and reporting through extensive integration with Ericson’s Epicor Vantage ERP system. Tour de Force will be working with Ericson through their conversion to Epicor ERP E10, scheduled to take place in late 2016.

The CRM selection committee at Ericson began reviewing Tour de Force after a reference from another Tour de Force client focused in industrial manufacturing. That reference, combined with Tour de Force’s experience in the manufacturing industry and extensive integration capabilities with Epicor Vantage, ultimately lead to Ericson’s decision to convert to Tour de Force.

John Ericson, Operations Manager said,

“Ericson was looking for a simple yet robust CRM system that would allow integration from our marketing automation software all the way to our ERP system. Ericson has revamped both its marketing and sales processes, which in term only makes sense to move to a customized sales platform allowing both lead development to business intelligence.”

About Ericson Manufacturing:

Ericson Manufacturing is the industry leader in electrical safety products, focused on engineering and manufacturing of temporary power and lighting solutions. Ericson’s commitment to delivering safe and innovative products, which is demonstrated by UL, ETL, CSA listings and NEC/CEC and OSHA Code compliance, is incorporated into every design. ISO 9001 certification, 24/7 emergency customer support, and professional application engineering support ensures that our customers receive the highest quality products and customer experience possible. Since 1918 the company, based in Willoughby, Ohio, has delivered unsurpassed service and solutions to industrial and commercial customers. Ericson’s solutions energize, protect, illuminate and connect. For additional information please visit www.ericson.com.

By: Ashley Parinello

Tour de Force Cloud

FINDLAY, OH – March 16, 2016 — Tour de Force, Inc., the leading combined customer relationship management (CRM) and business intelligence (BI) enterprise software solution provider for the distribution and manufacturing industries, today announced the release of Tour de Force Cloud.

Tour de Force Cloud is a web-based combined CRM and BI solution that provides analytics, reporting, and dashboards. The system integrates with a client’s existing ERP/business system to extract ERP data and pre-calculate over 1,000 key data points about each customer, every single day – to transform raw sales data into actionable reports and analytics, which can be put directly into the hands of a sales team. This actionable data can be used to identify trends, optimize business processes, and ultimately, increase sales and revenues. In addition to providing a full range of business intelligence functionality, Tour de Force Cloud also provides accelerated tools for managing relationships with customers, prospects, vendors and more, including Account and Contact management, and automatic Email Logging without the need for manual user interaction.

“Since 2001, we have been focused on providing a robust software solution that offers customer relationship management, sales force automation, and business intelligence, along with many other advanced enterprise features,” remarked Matt Hartman, President/CEO of Tour de Force, Inc. “While the Tour de Force on-premise Enterprise solution meets the needs of many organizations, we realized we weren’t meeting the needs of organizations who were looking for a software solution that doesn’t require servers within the four walls of their company. The great thing about Tour de Force Cloud is that we have been able to provide many of the same features that are part of the Tour de Force Enterprise application, such as extensive ERP integration, very powerful reporting and analytics features, and basic CRM features that an organization can use to maintain their contact database and manage customer interaction, at an accelerated pace all within a web browser. Their data is now maintained by Tour de Force, eliminating the maintenance of on-premise servers by their organization.”

Whether a small business with few, if any, internal IT resources or part of a large enterprise where corporate IT is stretched thinly, Tour de Force Cloud accelerates the clients’ time to value by eliminating the need to acquire, configure and maintain on-site application and database server infrastructure. While Tour de Force has traditionally been used extensively in the distribution and manufacturing industries, Tour de Force is also used by other leading B2B organizations including those in the construction and technology industries among others. Tour de Force customers can gain the benefits of saving time accessing actionable customer data, optimizing business processes, leveraging institutional knowledge, growing sales by streamlining and standardizing sales processes, and increasing sales revenue with sales planning tools.

For more information about Tour de Force, Inc. and Tour de Force Cloud, visit www.tourdeforceinc.com.

By: Rechelle Bischoff

New Partners Include Blue Pelican Software, ecmarket Inc., Real Results Marketing, and ROC Commerce

FINDLAY, OH — Tour de Force has announced the addition of four strategic organizations to the Tour de Force Channel Partner Program.  Ken Ledyard, Director of Channel Sales at Tour de Force, said, “We are excited about the opportunity to partner with these organizations to extend the value of our combined products and services to the distribution and manufacturing industries. The four companies we have partnered with offer complementary solutions and extend the value of the Tour de Force product within our client base and our prospects.”

The new members of the Tour de Force Channel Program include four organizations that deliver a range of value-added services. Blue Pelican Software develops the Hatteras App designed for Electrical Distributors, Electrical Contractors, and Energy Efficiency Consultants.  ecmarket Inc. develops Conexiom, a sales order and invoice automation solution for wholesale distributors and manufacturers.  Real Results Marketing transforms marketing departments into profit centers for OEM distributors of all sizes in a variety of market segments.  ROC Commerce delivers an enterprise-grade e-commerce platform built for omni-channel and omni-device systems.

“The industry expertise and solutions these organizations provide are a perfect fit for the Tour de Force Partner Ecosystem, and align with our current target markets and goals.  Attracting organizations like these confirms the momentum we are seeing in our Partner Program.  Our team looks forward to working with all of these new partners,” said Ledyard.

“We’re very excited for what the partnership will offer for our customers. Since ROC Commerce has been configured for a prebuilt integration with Tour de Force, there is a seamless interaction between the two technologies,” explained Dan Bulauski, VP of ROC Commerce. “This means our joint customers will see the benefits of Tour de Force features, such as their excellent offering for CRM and more, in addition to ROC’s powerful web CMS, PIM, and site search tools.”

“Tour de Force has a great reputation and standing within the wholesale distribution market,” remarked Mark Toffoli, Director of Sales of ecmarket Inc. “After realizing how many mutual customers we shared, it became clear that it was in both companies’ interest to enter into a strategic partnership. The Tour de Force Channel Partner Program is very well laid out and delivers a great deal of value to us as a partner. We are looking forward to growing this relationship with Tour de Force.”


About Blue Pelican Software

Blue Pelican Software develops software solutions for the energy industry marketplace that streamlines the sales lifecycle and provides digital technologies to enable a better customer experience.

Blue Pelican Software’s flagship product, Hatteras, is an innovative mobile app that drives growth in energy efficiency lighting sales.  Now it’s easy to capture field audits, design solutions using integrated online product catalogs, quickly review changes and run “what-if” scenarios with powerful analysis tools, and fulfill customer orders – all from an iPad.   Learn more at: http://www.bluepelicansoftware.com


About ecmarket Inc.

ecmarket Inc. is a cloud-based solutions developer that created Conexiom – a sales order and invoice automation solution for wholesale distributors and manufacturers. The patent-pending Conexiom solution revolutionizes critical sales and accounting business practices by automating manual entry with 100% accuracy. Conexiom effortlessly converts emailed and printed customer purchase orders and supplier invoices into automated sales orders and invoices, enabling companies to focus on driving growth. Conexiom helps organizations across the globe maintain a competitive edge. For more information, visit http://conexiom.com


About Real Results Marketing

Founded in 2003, Real Results Marketing (RRM) provides unparalleled distributor marketing expertise from their time as successful executives, advisors, and implementers with MRO and OEM distributors of all sizes in a variety of market segments.

Based on real results that they have achieved in the distribution market, RRM strikes the right blend of strategy, execution, and measurement to transform marketing departments into a profit center. Schedule a free assessment to discuss your marketing challenges. Learn more at: http://realresultsmarketing.com/


About ROC Commerce

ROC Commerce is an enterprise-grade e-commerce software platform that delivers powerful and highly intuitive e-commerce solutions for omni-channel and omni-device needs. ROC combines the best e-commerce strategies into a modern platform that meets the demands of today and scales for the future. It has been selected by over 300 companies around the world, powering thousands of sites, and the ROC Commerce services team has worked with thousands of companies to implement high quality e-commerce solutions. Learn more at: http://www.roccommerce.com/

By: Ashley Parinello


FINDLAY, OH, Jan. 7, 2016 — Tour de Force has announced the addition of AIMS, Inc. as a strategic addition to the Tour de Force Channel Partner Program. Through this partnership, AIMS and Tour de Force deliver an end-to-end, integrated enterprise resource planning (ERP), customer relationship management (CRM), business intelligence (BI) and business process optimization (BPO) solution targeted at petroleum and fuel distributors. Ken Ledyard, Director of Channel Sales at Tour de Force said, “The team at AIMS has a great product suite targeted for the wholesale petroleum industry, especially bulk oil and lubricant distributors, and we are excited to partner with them to expand the Tour de Force brand into this new market. We already have mutual clients who are benefiting from the power of our combined solutions, and together we have a great opportunity to expand upon that success and provide value to other companies in the industry.”

“AIMS is excited about our partnership with Tour de Force and their ability to pull data directly from our accounting software, COMPAS Commander. This partnership will provide AIMS’ clients with a whole new level of data mining and data management,” said David Dorries, Director of Sales and Marketing at AIMS.

The announcement of the Tour de Force and AIMS partnership is also being welcomed by mutual clients. Kathryn Reppond, CFO of Central Oil & Supply, said, “Commander and Tour de Force are both business critical applications for us. The interface between Commander and Tour de Force has allowed us to better manage our sales data, create sales and inventory alerts, and streamline our workflow processes. We anticipate this partnership will continue to extend the value we leverage today.”

“The partnership with AIMS and specifically their flagship product, COMPAS Commander, continues to reinforce to the market one of the key differentiators of the Tour de Force solution, which is our ability to integrate with and provide significant incremental value to a businesses’ ERP system. The petroleum industry expertise AIMS brings to our partnership is priceless. One of the driving factors of creating the Tour de Force Partner Channel in early 2015 was to expand the Tour de Force brand into new markets and partners such as AIMS are helping enable us to accomplish that goal,” said Ledyard.


About AIMS
AIMS develops and markets a top-tier accounting software solution, COMPAS Commander, for the petroleum market. Sixteen process automation modules also interface directly with Commander’s Core System, delivering increased office efficiency and productivity. In addition, AIMS has developed AutoTax, a stand-alone electronic tax filing solution; AutoSend, a specialized UST fuel inventory management and dispatching system and AutoSIR, an in-house Statistical Inventory Reconciliation solution. Visit the AIMS website at www.aims1.com.

Contact: David Dorries at 800-729-2467 or ddorries@aims1.com


About Central Oil & Supply
Central Oil & Supply is the parent company that operates the Central Station Stores, and is one of the largest, fully-integrated petroleum and fuel distributors in the United States. Central Oil supplies petroleum products and services to wholesale and retail outlets, service centers, quick lubes, car dealerships, and commercial and industrial customers. Our Fuel customers range from agricultural and retail outlets to municipalities and airports. Visit the Central Oil & Supply website at www.central-oil.com.
Contact: 800-883-8081 or info@central-oil.com

By: Ashley Parinello

FINDLAY, OH, Nov. 13, 2015 — Tour de Force, a leading provider of customer relationship management, business intelligence, and sales force automation software solutions, has appointed Chris Ostrander to its Board of Directors.

Ostrander is the President and CEO of AP Emissions Technologies, headquartered in Goldsboro, North Carolina. Prior to joining AP, Ostrander ran Cooper Tire & Rubber Company as the Senior Vice President and President – Americas Operations. Ostrander has previously held leadership positions at Eaton Corporation and BOC Group PLC. Ostrander has an impressive military background as well, graduating from West Point in 1991 and advancing through the ranks of the Army Corps of Engineers. During his military career, he led various engineering and construction projects throughout Germany and Rwanda. Ostrander also served as an Assistant Professor of Military Science instructing ROTC students at the University of Illinois prior to his honorable discharge as a Captain in 1997.

In addition to a bachelor’s degree in Mechanical Engineering from the United States Military Academy, Ostrander holds a master’s degree in Engineering Management from the University of Missouri at Rolla and a master’s of business administration (MBA) degree from the University of Michigan. He is also a graduate of the US Army Engineer Officer’s Basic Course, the US Army Engineer Officer’s Advance Course, US Army Airborne School, and the US Army Armor School.

“The addition of Chris Ostrander to the Tour de Force board is very exciting,” remarked Matt Hartman, President/CEO of Tour de Force. “The experience that Chris adds to our board is a great complement to the other members of our board. He will provide valuable insights as we proceed forward with very aggressive growth plans and entering new markets.”

“I am excited to join the board of Tour de Force at this transformational stage of the company,” said Ostrander. “Through Matt’s leadership and vision, Tour de Force has carved out an excellent niche in the market to help its customers grow their businesses more efficiently. I look forward to contributing to this already impressive board as we look to capitalize on the outstanding products the company has developed to further accelerate our growth.”

Chris Ostrander

Chris Ostrander
President/CEO AP Emissions Technologies
Tour de Force Board of Directors

By: Ashley Parinello

FINDLAY, OH, Oct. 19, 2015 — Tour de Force, a leading provider of customer relationship management, business intelligence, and sales force automation solutions, has named Dave Litzenberg as Vice President, Sales & Marketing.   Litzenberg is responsible for managing the growing sales and marketing teams at Tour de Force in order to drive growth and help the organization achieve its revenue goals.

Dave has close to 30 years of experience in technology sales. Most recently, Dave served as the Vice President of Sales at Tungsten Network, a global provider of e-Invoicing, invoice financing, and spend analytics. Prior to joining Tungsten Network through its merger with DocuSphere, where Dave held sales and marketing leadership positions, Dave held sales leadership positions at Technology Group International, Meritage Technologies, and IBM Corporation. Dave began his career in information technology as an Analyst/Programmer at Marathon Oil. Dave has a Bachelor of Science degree in Mathematics and Computer Science from Bowling Green State University.

“Dave comes to Tour de Force with a proven track record of driving sales in the enterprise software space and also has years of experience in distribution and manufacturing. In addition to Dave’s strong sales and marketing background he also has a very strong technical background,” remarks Matt Hartman, President/CEO of Tour de Force, Inc.

“I am incredibly excited to join the Tour de Force team. Matt Hartman and Tour de Force have built a very powerful set of offerings backed by a very dedicated and experienced team of professionals. Tour de Force delivers proven software solutions to drive sales and marketing efficiencies and effectiveness for distributors, manufacturers, and a variety of other B2B organizations. Being in a sales and marketing leadership role myself and using our solution set internally, I am blown away by the power of the tools we deliver and am embracing them to help our team continue to improve and grow in our market,” states Dave Litzenberg.

Dave Litzenberg

Dave Litzenberg – Vice President, Sales & Marketing


By: Ashley Parinello

As you may have noticed, we’re more than CRM…


We are very excited to introduce our new name and our new website!

While the foundation of Tour de Force is and will continue to be  customer relationship management and  sales force automation, our feature set has grown immensely over the last several years in the areas of  Business Intelligence and  Business Process Optimization.

We have greatly expanded our business intelligence functionality with the release of the Build Your Own Reports (BYOR) reporting module, vendor based business intelligence, inventory based business intelligence, and our enhanced ability to integrate with business systems beyond accounting and ERP systems, such as phone systems, email servers, shipping systems, etc. With these capabilities, we are now able to provide extensive data warehousing capabilities.

Our Business Process Optimization functionality refers to our ability to touch all facets of our your organization in order to streamline processes and increase profitability.  We provide features that aren’t found in other CRM products, such as Sales Planning and Goal Setting, Marketing Automation, Construction/Public Bid Job Management, Support, Tickets, and Vendor Relationship Management

In addition to the growth of our feature set, we have also  rolled out subscription pricing and multiple versions of Tour de Force in order to provide scalable solutions that allow you to start with basic features and grow into the more advanced features over time. Tour de Force BI, released in 2014, is a streamlined business intelligence software solution that provides analytics, reporting, and dashboards, along with basic CRM features, at the low price of $25 per user per month. To better meet the needs of organizations that do not have the infrastructure to support an on-premise solution, we will be rolling out a cloud/SaaS solution in late 2015.

If it’s been awhile since you’ve reviewed the Tour de Force solution, we’d like to invite you to take another look!

By: Ashley Parinello

We are very excited to announce the release of the Tour de Force CRM Standard Edition! The Standard Edition was developed as a small business CRM organizations who have basic CRM needs but still require integration to their back office ERP system. The Standard Edition provides access to a core set of features in Tour de Force CRM while also delivering a robust sales based Business Intelligence interface.

The Standard Edition provides access to the following features in Tour de Force CRM:

As many small business do not have a Microsoft SQL Server, the Standard Edition has been developed to be compatible with Microsoft SQL Express which provides a substantial cost savings for small organizations. To further accommodate organizations with limited IT infrastructure, Tour de Force CRM is now also able to provide server hardware with Microsoft SQL Express and the Tour de Force CRM Standard Edition application already installed.

In addition, we are now offering a new implementation program, the Guided Implementation. This is a a reduced scope implementation that will allow small businesses to quickly and economically get up and running on the Tour de Force CRM system without sacrificing the benefits of an enterprise level CRM that fully integrates with Microsoft Outlook and back office ERP systems.

If you have reviewed CRM in the past but found that the cost of entry was too high for your organization, the Standard Edition may be the perfect solution for you!

To learn more about the Standard Edition and the Guided Implementation, please join us for our upcoming webinar:

Introducing the Tour de Force CRM Standard Edition: CRM for Small Businesses

Thurs. January 24, 2013
2:00 pm – 3:00 pm EST
View the archived recording.


Want to learn more today? Contact us.



Download the Tour de Force CRM Edition Comparison Feature Outline. (178 kb)

By: Ashley Parinello

Fall Events – 2012

September 4, 2012

We’re very excited to be attending the following events this fall. We hope to see you there!


Connect 2012 LogoP21WWUG Annual Conference

Charlotte, NC

Sept. 16-18, 2012


Dynamics SL Users Group Fall Conference 2012

Chicago, IL

Sept. 19-21, 2012


TDF User GroupTDF User Group Conference

Ann Arbor, MI

Oct. 8-10, 2012



National Industrial Fastener & Mill Supply Expo

Las Vegas, NV

Oct. 10-12, 2012


STAFDA Tech Fair

Orlando, FL

Nov. 5, 2012

By: Ashley Parinello

Enhanced Capabilities Offered for Epicor Prophet 21, Epicor Eclipse and Epicor Prelude Customers

DUBLIN, Calif., August 14, 2012 — Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, today announced a strengthened alliance to deliver enhanced customer relationship management (CRM) and sales force automation (SFA) capabilities to wholesale distributors through a strategic alliance with Tour de Force CRM Inc. The Tour de Force CRM application integrates with industry-leading Epicor Prophet 21, Epicor Eclipse and Epicor Prelude enterprise resource planning (ERP) solutions for wholesale distribution.

Read the full Press Release:



By: Ashley Parinello

Oct.8-9, 2012

Optional Golf Outing Oct. 10th

TDF User Group

We are very excited to be launching the TDF User Group this fall at our first ever user group conference, Lift-Off 2012. The conference is open to any Tour de Force CRM user who wants to learn more about the product, connect with other users and share best practices, and influence the future direction of Tour de Force CRM and the TDF User Group.

The conference is being held at the Ann Arbor Marriott at Eagle Crest in Ypsilanti, MI. The resort is located on Eastern Michigan University’s Eagle Crest Golf Club, a 135 acre championship golf course that has been given a “4-Star” rating by Golf Digest Magazine for the past four years. The resort is conveniently located 14 miles from Detroit Metro Airport (DTW) for guests that are flying in.

The registration fee is $250 per person and the optional Golf Outing is $60 per person. For more details and the registration form, download the TDF User Group 2012 Conference Flyer.

Click the link to make hotel reservations at the discounted rate of $129.00 per night. Reservations must be made by Sept. 7, 2012 in order to qualify for the group rate. Ann Arbor Marriott Ypsilanti at Eagle Crest >>


Want to stay up to date on the latest TDF User Group news?  Join the TDF User Group on LinkedIn!


By: Ashley Parinello

We have recently updated the Resource Center section of our website.

The Resource Center provides convenient access to our Upcoming Webinars, Archived Webinars, Demos, Screenshots, Testimonials, Case Studies, Press Releases, and Documentation/Literature.

Make sure you bookmark the Resource Center and check back frequently, as we are continually posting new webinars and Case Studies!

Want to learn more?  Sign up for an upcoming demo.

By: Ashley Parinello

FINDLAY, OH – Tour de Force CRM, Inc. has formally announced that Kirby Risk Electrical Supply has selected Tour de Force CRM for their CRM, sales force automation (SFA), and business intelligence (BI) needs.

Over the course of the past 5 years, Kirby Risk Electrical Supply has implemented multiple CRM and SFA solutions including Sales Management Plus (SMP) and an internally developed web based solution. Tour de Force CRM was able to meet their needs by providing extensive integration with Kirby Risk’s primary business operation system, Epicor Eclipse, as well as extensive integration with Microsoft Outlook and Microsoft Exchange Server.

After researching the various solutions that were available to Kirby Risk, the committee responsible for selecting a CRM system felt that the features offered in the Tour de Force CRM software, as well as the company’s knowledge of the distribution industry, were the best fit for Kirby Risk. As part of the due diligence process, Tour de Force CRM installed a proof of concept environment for Kirby Risk in March 2011. This environment included integration with their Epicor Eclipse ERP system so that various teams within the organization could evaluate the ease of use and functional feature set of Tour de Force CRM. After several months of testing, the team at Kirby Risk validated their interest in Tour de Force CRM and made the decision to proceed with a complete roll-out of Tour de Force CRM to over 300 members of their sales team.system, Epicor Eclipse, as well as extensive integration with Microsoft Outlook and Microsoft Exchange Server.

The implementation project at Kirby Risk began in July 2011, and Tour de Force CRM went live for a Phase 1 group of 50 users in September 2011. By November 2011, Phase 2 had commenced with the remaining group of users going live on Tour de Force CRM. According to Mike Hauberg, Area Sales Manager -Industrial, “The implementation of Tour de Force CRM at Kirby Risk was one of the smoothest I have ever experienced. The ability of our account managers to start entering data with minimal training is an indication that Tour de Force CRM was designed with the user in mind.”


Kirby Risk Corporation is a multi-faceted company, dedicated to understanding and meeting their business partners’ needs with innovative, effective solutions. Their experience and network of resources provide customers with reliable technical assistance, logistics management, communications systems and quality products that not only meet their requirements, but also enhance their competitive position. Kirby Risk Electrical Supply provides high-quality, state-of-the-art electrical, automation, lighting and power distribution solutions to people responsible for maintenance, design and installation of electrical systems.


Tour de Force CRM is a customer relationship management (CRM), sales force automation (SFA), and business intelligence (BI) software solution that provides an organization with the tools they need to be more efficient and more effective. While Tour de Force CRM was developed specifically for the distribution industry, it’s an ideal fit for any organization that operates in a B2B selling environment, and is currently being utilized in the Distribution, Manufacturing, Construction, Furniture Dealer, and Technology industries. To learn more about Tour de Force CRM, including our full integration with Microsoft Outlook and most ERP systems, visit www.TourdeForceCRM.com.

Download the Press Release – Kirby Risk selects Tour de Force CRM.

By: Ashley Parinello

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