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Take the High Road…

May 29, 2019

Ever drive down a road and have to merge into one lane due to construction? Which then causes a traffic jam and makes people late for work or Pilates or what have you. Irritating – right? We’ve all dealt with the annoyances of road construction. Much like driving during construction, your day-to-day work life can […]

By: Cassandra Evans



When it comes to the millennial generation, there’s something that preceding generations just can’t seem to grasp – Millennials + Technology. They pick up new products and endless updates so easily. How are millennials so in tune with technology? Since they grew up with modern technology, millennials’ brains formed differently – making technology second-nature to […]

By: Emily Corona



It’s not hard for prospects to become overwhelmed by the ever-increasing number of marketing campaigns deployed daily. There are several methods to helping your campaign stand out from the crowd, but only one is proven to increase customer engagement more than anything else: personalization. Studies show that 88% of marketers reported a measurable lift in […]

By: Chloe Nousias



With the Super Bowl still fresh in our minds, I wanted to write about the benefits of football marketing. (In terms of the Super Bowl, while I was cheering for the Rams to win, I have to offer kudos to the Patriots for playing a strong game.) Football marketing? You ask. What the heck is that? Let me […]

By: Cassandra Evans



Happy Attitude

New Year, New Attitude

January 2, 2019

Are you one of those people who sets a resolution every New Year and every year without fail you quit before the calendar turns to February? Well, welcome to the club!  Have you ever stopped to think that that the reason our resolutions keep falling through is not our lack of dedication and willpower, but instead our […]

By: Chloe Nousias



Christmas is right around the corner and if you’re like me, you have yet to buy presents for ANYONE. I know – I missed all of the Black Friday and Cyber Monday sales, and trust me, I’ll regret it later when my credit card statement comes in the mail. Buying presents can be a headache…I […]

By: Emily Corona



During the holiday season many minds are focused on gratitude and giving back, but can you recall the last time you sat down to pen a handwritten thank you note? Chances are it wasn’t too recent. In a world of instant communication, it has become common place to shoot a quick text or email to […]

By: Chloe Nousias



Little do many know, Millennials include everyone born between 1982 and 2000 (according to the U.S. Census), this means that as of 2018 Millennials range from 18 to 36 years old. The 80’s, 90’s, and early 00’s babies are no longer “babies” and are taking over the workplace, bringing new technology with them. The 80’s […]

By: Emily Corona



Does your boss always seem to want to talk to you? Asking you how your weekend was and attempting to make a genuine connection? Do they constantly ask for updates on that report you were supposed to submit two weeks ago? Do they offer to take you to lunch ignoring the fact that lunch is […]

By: Chloe Nousias



CRM is just software that stores leads and contacts for your sales team, right? Wrong…so wrong. Sure, it does do those things but, if used strategically, CRM can do so much more for multiple departments within an organization. One of the most underrated advantages of utilizing a CRM solution is the value that it can […]

By: Chloe Nousias



Does your company promote a positive company culture? What do employees respond with when asked: “What is your favorite part of work?” When interviewees come in, does Human Resources brag about the company culture or sweep it under the rug? Your company may need a culture facelift if… You answered “no” to the first question […]

By: Emily Corona



Have you been following the same old steps over and over again, but haven’t had many sales close recently? Does your company’s sale process have you asking every prospect the same questions? Do you find yourself being an order taker, more than a solution provider? Well, Houston, we have a problem. It’s true – you […]

By: Emily Corona



If you have been a member of the workforce for any period of time, chances are that you have heard people preaching benefits of implementing Customer Relationship Management (CRM) solutions.  While these practices may be fancy and make you feel more professional, are they really beneficial to your company? Here are some reasons why there […]

By: Chloe Nousias



That is the question… As a member of the workforce, you have most likely provided or approved some level of training in order to enhance the skillsets of your employees. But is training always a good thing? Here are some reasons why you should not train your employees. 1. They Will Expect a Raise You […]

By: Cassandra Evans



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