It’s not hard for prospects to become overwhelmed by the ever-increasing number of marketing campaigns deployed daily. There are several methods to helping your campaign stand out from the crowd, but only one is proven to increase customer engagement more than anything else: personalization. Studies show that 88% of marketers reported a measurable lift in […]
With the Super Bowl still fresh in our minds, I wanted to write about the benefits of football marketing. (In terms of the Super Bowl, while I was cheering for the Rams to win, I have to offer kudos to the Patriots for playing a strong game.) Football marketing? You ask. What the heck is that? Let me […]
Are you one of those people who sets a resolution every New Year and every year without fail you quit before the calendar turns to February? Well, welcome to the club! Have you ever stopped to think that that the reason our resolutions keep falling through is not our lack of dedication and willpower, but instead our […]
Christmas is right around the corner and if you’re like me, you have yet to buy presents for ANYONE. I know – I missed all of the Black Friday and Cyber Monday sales, and trust me, I’ll regret it later when my credit card statement comes in the mail. Buying presents can be a headache…I […]
During the holiday season many minds are focused on gratitude and giving back, but can you recall the last time you sat down to pen a handwritten thank you note? Chances are it wasn’t too recent. In a world of instant communication, it has become common place to shoot a quick text or email to […]
Little do many know, Millennials include everyone born between 1982 and 2000 (according to the U.S. Census), this means that as of 2018 Millennials range from 18 to 36 years old. The 80’s, 90’s, and early 00’s babies are no longer “babies” and are taking over the workplace, bringing new technology with them. The 80’s […]
Does your boss always seem to want to talk to you? Asking you how your weekend was and attempting to make a genuine connection? Do they constantly ask for updates on that report you were supposed to submit two weeks ago? Do they offer to take you to lunch ignoring the fact that lunch is […]
CRM is just software that stores leads and contacts for your sales team, right? Wrong…so wrong. Sure, it does do those things but, if used strategically, CRM can do so much more for multiple departments within an organization. One of the most underrated advantages of utilizing a CRM solution is the value that it can […]
Does your company promote a positive company culture? What do employees respond with when asked: “What is your favorite part of work?” When interviewees come in, does Human Resources brag about the company culture or sweep it under the rug? Your company may need a culture facelift if… You answered “no” to the first question […]
Have you been following the same old steps over and over again, but haven’t had many sales close recently? Does your company’s sale process have you asking every prospect the same questions? Do you find yourself being an order taker, more than a solution provider? Well, Houston, we have a problem. It’s true – you […]
If you have been a member of the workforce for any period of time, chances are that you have heard people preaching benefits of implementing Customer Relationship Management (CRM) solutions. While these practices may be fancy and make you feel more professional, are they really beneficial to your company? Here are some reasons why there […]
That is the question… As a member of the workforce, you have most likely provided or approved some level of training in order to enhance the skillsets of your employees. But is training always a good thing? Here are some reasons why you should not train your employees. 1. They Will Expect a Raise You […]
Becoming a Promoter of Change (not the kind of change you found in your wallet) March is a month to celebrate change; this month marks Irish American Heritage Month (Happy St. Patrick’s Day!) and National Women’s History Month (yay, women’s rights!). Both celebrate significant changes that have taken place in America, changes that had to […]
We all have one – a particular person that for some reason gets under our skin. That person could be a customer, vendor, coworker, boss… Nothing ever seems to go well with them, miscommunication happens frequently, just a real damper on your day when you see an email from them, hear them on the other […]
You thought you did everything right. You spent weeks, maybe even months researching CRM systems and picked out what you thought was the best system for your company. You launched this new system with all the hope in the world that it would go smoothly and all of your users would absolutely love it and […]
