In a recent blog article on the Modern Distribution Management website, Brian Gardner, author and founder of SalesProcess360, shared 5 key takeaways from his book ROI from CRM. We will be reviewing this blog article over the course of the next 5 days and sharing our outlook on these takeaways.
Takeaway 1: It’s about process, not just technology.
The idea that CRM is much more than software or technology has been part of our approach since day one. We recognize that your process is just as important as the capabilities of our software solutions, and our software solutions are only as good as our ability to support your processes.
Excerpt from a 2005 Tour de Force Brochure:
“A powerful – yet useful – CRM application is more important today than ever before.
Of course, customer relationship management isn’t about software, databases, or statistics. Customer relationship management is about truly knowing your customers – not just knowing what they spend their money on, but knowing what makes them tick, what they’re passionate about, and what will increase their loyalty. Good customer relationship management is a result of the attitude and dedication of you and your sales team.
We designed Tour de Force to enhance and complement that dedication by giving you the ability to mold Tour de Force to fit the way that you do business.”
11 years later, and these statements still hold true! Purchasing and implementing a CRM solution can’t be an IT driven project. In most organizations, IT isn’t familiar with your sales processes, doesn’t intimately know your customers, and won’t be able to identify the steps that will need to be taken to fully ingrain the solution into your culture. Sales leadership needs to own the project to ensure that your processes are identified and that the software is configured to fully support those processes.
Tour de Force delivers the insights needed to drive sales efficiently and effectively and improve how you manage relationships with your prospects, customers, vendors, and suppliers.
Want to learn more about Tour de Force? Contact us today!
Related Article: The Top 5 Benefits of Business Process Optimization