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Tour de Force proudly provides extensive ERP/CRM integration, which gives users access to dashboards, scorecards, reports, analytics, and KPI tracking. Our phenomenal integration allows you to spot trends, manage sales goals, and improve the visibility of your quotes and opportunities. We boast that no other Customer Relationship Management or Business Intelligence software is able to compete with our level of integration and the amount of information we make available to your organization.

But HOW do we do it? What is the Tour de Force Secret Sauce to our awesome recipe that truly makes our CRM/BI Solution one of a kind? The answer would be our incredibly intelligent ERP Connector. With 15 years of history and well-in-excess of $4 million invested, Tour de Force allows you to reap the rewards out of the box, that others only promise. While other companies force users to go through a third-party company to acquire a Connector and attempt to integrate their ERP system with their CRM system, we provide the ERP Connector directly to our customers, with all Connector management taking place in-house.

But don’t just take our word for it! Here are a few testimonies from our customers who experience the phenomena that is ERP Integration:

“We interviewed several CRM systems before deciding on Tour de Force. The primary reason we selected Tour de Force is the integration ability with our ERP system (Eclipse) and how completely customizable the system is. We, as the end user, can do the majority of the customizing ourselves. That is a big key to the success of any CRM system; making it work to match the way you do business.”

Pamela Nation | Marketing Technologies Coordinator | Springfield Electric Supply

“Tour de Force gives you the full picture of your BI Data whether it is high-level sales summaries or detailed line item searches. This data is also integrated throughout the software in order to maximize your time and visibility.”

Paul Kendall | Marketing Research Analyst & CRM Manager | PHD Inc.

“Using BI Integration, we have been able to take information that is hard to get to and manage in Acclaim and map it into TDF.  Now we can easily view and manage information like customer special stock from the customer record, at a territory or branch level, and even create alerts and reports based on sales history and current inventory levels.”

Lyle Murray | IT Support Manager | Campbell Supply Co.

Our seamless integration to your current ERP system allows us to import over 1000 data points per customer and vendor on a nightly basis. In addition to the features we’ve already mentioned, we currently offer advanced integration features for Epicor Eclipse, Epicor Prelude, Epicor Prophet 21, Infor SX.e, and Tribute/Trulinx users. These advanced features include 2-Way Contact Sync and 2-way Quote to Order Process, and we are currently in development to be offer these to other ERP systems as well!

If you want to learn more about our Secret Sauce (ERP Connector), visit our ERP Integration page!

By: Cassandra Evans

Stanion Wholesale Electric wins for process of quantifying and tracking value added services

Tour de Force, Inc. congratulates the winner of the 2016 Award for Best Innovation. The Innovation Awards are intended to recognize the creative and exciting ways that Tour de Force clients are using the system. The winner was announced on Mon. Oct. 3rd at the Tour de Force Connections Annual Customer Conference in Columbus, Ohio.

Stanion Wholesale Electric was selected as the Best Innovation by the Tour de Force Executive Team for their use of Tour de Force to quantify and track value added services that they provide to their customers.  Stanion has national contracts that require them to provide cost savings equal to a certain percentage of a customer’s total spending. These cost savings are achieved through the delivery of value added services and benefits. When it came time to prepare annual cost savings reports, the team at Stanion struggled to compile the necessary information. Sales representatives and branch managers would schedule internal meetings to identify and review the services that had been delivered, meetings that involved multiple resources and would stretch into days and even weeks.

According to Dennis Guey, Vice President of Sales at Stanion:

Using Tour de Force to manage this process has resulted in significant productivity savings. We have 17 branches and were tying up each branch for weeks at a time trying to create these reports. That has been eliminated now and our sales team doesn’t have to scramble to find this information: it’s all in Tour de Force. Since we’ve been doing this we’ve had no problems meeting our percentage of cost savings; in fact, we typically have a higher amount than what’s required. We knew we were doing it before, we just weren’t documenting it.”

Other finalists for Best Innovation included ABCO for centralizing their vendor co-op programs, Etna Supply for streamlining business processes, Penn-Air & Hydraulics Corp. for creating an automated assembly queue, and Powerstep for streamlining sample requests. Finalists for Best Use Case included Allegis Corporation for improving quoting processes, O’Dell Associates for automating project backlog reports, PHD for replacing a homegrown customized CRM, and Springfield Electric Supply Company for driving e-commerce.

To learn more about the 2016 Innovation Award Finalists and Winners, visit www.tourdeforceinc.com/2016InnovationAwards


Stanion Wholesale Electric Co. is a full-service wholesale electric distributor. Founded in Pratt, Kansas in 1961, Stanion has since grown to 17 branches that service the entire state of Kansas and parts of Missouri, Arkansas, Oklahoma, Texas, Colorado, and Nebraska. Learn more at www.stanion.com


By: Ashley Parinello


Ericson Logo

Ericson Manufacturing, engineering and manufacturing of temporary power and lighting products, has selected Tour de Force to replace the their current CRM solution.

Ericson will be implementing the Tour de Force Premier Edition to a team of 20 users, including inside sales, business development managers, customer support, and the executive management team. The deployment of Tour de Force is intended to shorten the business cycle and improve conversion rates through improved opportunity, project, and lead management, while providing improved access to business intelligence, analytics, and reporting through extensive integration with Ericson’s Epicor Vantage ERP system. Tour de Force will be working with Ericson through their conversion to Epicor ERP E10, scheduled to take place in late 2016.

The CRM selection committee at Ericson began reviewing Tour de Force after a reference from another Tour de Force client focused in industrial manufacturing. That reference, combined with Tour de Force’s experience in the manufacturing industry and extensive integration capabilities with Epicor Vantage, ultimately lead to Ericson’s decision to convert to Tour de Force.

John Ericson, Operations Manager said,

“Ericson was looking for a simple yet robust CRM system that would allow integration from our marketing automation software all the way to our ERP system. Ericson has revamped both its marketing and sales processes, which in term only makes sense to move to a customized sales platform allowing both lead development to business intelligence.”

About Ericson Manufacturing:

Ericson Manufacturing is the industry leader in electrical safety products, focused on engineering and manufacturing of temporary power and lighting solutions. Ericson’s commitment to delivering safe and innovative products, which is demonstrated by UL, ETL, CSA listings and NEC/CEC and OSHA Code compliance, is incorporated into every design. ISO 9001 certification, 24/7 emergency customer support, and professional application engineering support ensures that our customers receive the highest quality products and customer experience possible. Since 1918 the company, based in Willoughby, Ohio, has delivered unsurpassed service and solutions to industrial and commercial customers. Ericson’s solutions energize, protect, illuminate and connect. For additional information please visit www.ericson.com.

By: Ashley Parinello

ERP and CRM systems both contribute to the success of your organization, however, they are not interchangeable. Just as a CRM system cannot perform the functions of an ERP system, an ERP system cannot replace an effective CRM solution!

Your ERP automation tool is designed to manage the operational and transactional sectors of your business.  In order to meet the needs of their clients, many ERP systems have added CRM and contact management features that are intended to help their clients maintain a customer database at a very basic level.  While this simplistic version of CRM may meet the needs of some organizations, these embedded solutions generally lack the functionality and usability required to have any significant impact.

Once an organization reaches the functional limits of the CRM that is embedded within their ERP system they typically choose to look to other solutions to fill those gaps. This can introduce new challenges, as many external CRM systems don’t communicate with the existing ERP system, resulting in duplication between the two systems and extra work for sales teams who may be required to access different systems for different needs.  In order to eliminate this challenge, it’s important to look for a system that has experience integrating with your ERP system.

What are some typical objectives of implementing a CRM system?

  • Centralize customer information and increase its visibility throughout the organization
  • Track and manage sales pipelines including implementing more effective opportunity management and quote follow-up processes
  • Improve sales activity tracking, logging and key performance indicators
  • Provide outside sales reps with mobile access to CRM and ERP data through a single easy-to-use mobile friendly portal

Tour de Force has provided seamless, out-of-the box ERP integration since 2001. We currently offer CRM ERP integration with over 45 leading ERP systems and are continually adding new systems to that list.  The Tour de Force solution is highly flexible and is able to be completely mapped to your existing business processes. Our user friendly, intuitive web interface is able to be accessed from any device with a web browser, such as a laptop, tablet, or smartphone, and can be used in conjunction with or completely separate from our desktop application. Tour de Force provides your team with a single view of customer data and information and delivers the insights they need to drive sales efficiently and effectively, allowing your organization to improve how you manage relationships with your prospects, customers, vendors, and suppliers.

Want to learn more about Tour de Force? Contact us today!

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By: Ashley Parinello

CRM and sales management go hand in hand, and one without the other is typically not as successful as both pieces working together.  CRM systems make it much easier for a sales manager to effectively manage their sales team. While the sales manager needs a CRM system, the CRM system also needs the sales manager to fully buy-in to the use of the system in order to drive user adoption.

Tour de Force empowers salespeople to become better at managing their customers’ expectations.  With Tour de Force, your sales team spends their time selling and managing sales opportunities instead of tracking down information and putting out fires.

Here are the top 3 benefits of integrating CRM and sales management:

1. Easily set and track sales goals

Our Sales Planning Module allows you to set sales goals for your sales team and track progress on an individual, branch, region, territory, and/or company level.  The sales numbers are pulled directly from your company’s ERP system, saving managers and salespeople from time wasted filling out spreadsheets and reports.

Our Business Intelligence Summary shows run rates, goals, annualized % to goal, % to goal, and even next year goal! These metrics can be viewed at multiple reporting levels, from an individual sales person to a branch or region, even at an account level if your company sets goals specific to individual customers.

2. Optimize time management

Contrary to popular belief, CRM is not big brother!  Tour de Force provides a set of features that were developed to assist salespeople in becoming more efficient and more effective by reducing the amount of time spent on administrative tasks and streamlining their workflow.

Tour de Force is highly flexible and is mapped to your existing business processes during your implementation.  We work with sales management teams to identify your key objectives so that you are able to balance the features that are rolled out to your team.

3. Improve KPI (key performance indicator) tracking

Tour de Force makes it easy to create custom dashboards and scorecards that can be used to track Key Performance Indicators (KPIs) for your sales team. Dashboards, reports, and scorecards can easily be accessed on the fly from within the Tour de Force Info Center, or they can be automatically sent out on a scheduled basis, ensuring that both managers and salespeople know if KPIs are being met.

To learn more about Tour de Force’s capabilities for sales management and sales teams, or to schedule a discussion about what Tour de Force might be able to do for your business, please Contact Us.

By: Ashley Parinello

At Tour de Force, we have discussions all the time with sales executives and owners of small and mid-market wholesale distributors and manufacturers, along with sales and executive leadership from major divisions of large enterprises. Two years ago, the response we received when asking whether clients wanted to run their CRM solution on-premise vs. in the Cloud was overwhelmingly on-premise (roughly 95%+ of the time); however, we’ve seen that trend shift significantly since then. Over the past 3-6 months, we’ve been hearing 70%+ of the respondents say they are open to either option which makes most sense for their business, with those who have preference for Cloud CRM vs. on-premise running at roughly a ratio of 75-80% to 20-25%.

What are the main benefits of cloud CRM for clients as opposed to running their CRM solution on premise?

1. Accelerated time to value
By replacing the process of specifying, acquiring, and deploying on-premise IT server and storage with provisioning a comparable Cloud instance, the time to go from project kickoff to go live has accelerated by numerous weeks, which is variable depending on how readily available the client’s IT infrastructure team, if one exists, is to focus on this subject matter. In fact, there have been a number of instances where clients have had to delay projects altogether due to the lack of IT resource availability to focus on the project for an extended period of time.

2. Reduced involvement for IT resources
Because the IT infrastructure and application deployment are owned and maintained by the Cloud solution provider, who provisions what is necessary to support the client and performs application upgrades, the client’s IT resources, if any exist, are unneeded for these tasks. As a result, there isn’t a delay to wait on client IT resource availability to initiate or upgrade Cloud-based solutions.

3. Accelerated access to improved application functionality
Because the solution team’s resources have IT ownership for performing solution upgrades in the Cloud-based model, upgrades are performed on a more frequent basis with more consistent results than when relying on the client’s IT team to perform these tasks. As a result, Cloud solutions can be deployed in smaller functional increments than those that require more enhancements to be rolled up as a release when deployed by the client’s IT team in an on-premise solution model.

4. Improved speed of access, data security and business continuity
Because Cloud CRM solution providers have resources specifically trained in the disciplines of establishing and securing hosted IT infrastructure and associated network access and business continuity with access to the best solutions available in the market, most small and mid-market clients achieve a significant improvement in application performance, data security and business continuity as compared with running the solution on their own IT infrastructure, which requires internal or third-party IT personnel to plan and implement these solutions.

5. Reduced capital expense
There is major competition for capital funding in wholesale distribution and manufacturing companies, especially in the areas of upgrading facilities and equipment. Cloud-based software deployment, where the common software licensing model is based on subscription charges over time, is generally funded as an expense; whereas one-time perpetual software license charges, which has traditionally been the most common approach used for on-premise software deployment, typically requires capital funding.

Tour de Force, whose combined CRM, SFA and BI solution was purpose built for wholesale distribution and manufacturing, offers our clients a choice of running our industry-leading solution on-premise or in a hosted model with Tour de Force Cloud. Please contact us for more information on the benefits if Cloud CRM or to discuss a potential project.

Tour de Force Cloud

By: Dave Litzenberg

Having a streamlined quoting process is essential for any sales organization. Being able to quickly and accurately provide a quote to a prospective customer and following up accordingly can make all the difference in whether that customer chooses your products and services or a competitor’s.


Here are 5 ways that your existing quoting process may be causing you to lose money:

1. Sales Reps pulling wrong pricing from outdated spreadsheets

One of the most common ways to lose money with an inefficient quoting process is through using incorrect or outdated pricing. Most companies have a pricing/contract structure in place for their customers which may be updated frequently. Sales reps will have a pricing sheet (commonly in an Excel spreadsheet) which needs to be manually changed and emailed or updated by the management team.

Imagine having a call with a customer and having to use your finger or mouse to find the line item that contains the correct price and mistakenly telling someone the wrong price. Alternatively, having a system in place which automatically queries correct customer pricing based on quantity, product group, etc. is a must when it comes to effective and efficient quoting.

2. Manual Data Entry & Human Error

Creating quotes manually is something many companies struggle with as they allow sales reps to quote products on the fly when on a call or after a conversation with a customer. Many times the wrong part number, quantity, etc. is written down on paper and then is incorrect when the customer receives their quote. This type of inefficiency can lead to losing money on a deal or the entire deal. Alternatively, having a system in place allows sales reps to look up and select inventory items along with getting updated/real time pricing from the pricing page in their ERP system prevents sending incorrect information (pricing, parts, etc.) to a customer.

3. Large RFQs & Time to enter

Many companies quote customers based on a parts list for a spreadsheet and have to hand enter hundreds of lines of data, which can easily be transposed, mistyped, or mistakenly excluded. Having a system in place which allows information to be copied into or imported into the quote is a huge time saver while concurrently eliminating the potential inaccuracies of manual data entry. Being able to produce accurate quotes with customer-specific pricing rapidly after receiving an RFQ in Excel form is a huge win for a sales rep their company as a whole.

4. Quotes aren’t followed up on

While sales reps may be quite good at generating accurate quotes, the lack of timely quote follow up is a common industry-wide phenomenon. Reps get too busy and can misplace or inadvertently delete email-based quotes. Likewise, there can be delays in getting quotes generated by inside sales teammates, which may fall through the cracks as well. Industry data has been quoted stating over 60% of all quotes generated never receive follow up, which of course leads to lost sales. Alternatively, by having a system in place which automatically alerts sales reps of new quotes along with follow up dates or due dates is invaluable and can lead to increased productivity and order rates.

5. Terms & Conditions are outdated

Companies have specific terms and conditions associated with sales quotes. These terms can include payment terms (i.e., Net 30, 2% Net 10, etc.) and conditions regarding shipping costs or warnings about the proper applications and product usage. This information is vital to the company and, if not clearly defined on a quote which becomes an order, can be grounds for as little as a lost sale or as much as a high-dollar lawsuit. Keeping this information current in an updated quote template document or email form to be used by all sales reps is highly important to an organization.

These are five of the many benefits a company can realize by using a strong sales force automation solution like Tour de Force to manage its quote to order process in conjunction with integration to an existing ERP system. For more information on this and other related topics, please Contact Us.

By: Ryan Elliott

Integration with existing ERP/back office business systems is a key requirement for CRM projects. When you are researching and investing in CRM solutions and providers, here are 3 questions to ask about the solution’s ability to integrate with your ERP system.

1. Is the integration a standard offering from the CRM system? Or does it require the use of a 3rd party application or software integrator with development customization fees?

The first question you need to ask revolves around the CRM provider’s ability to integrate with your existing ERP/back office business system. Do they provide a prebuilt, standard connection to your ERP system, or is every ERP integration project a customization, requiring the use of a 3rd party application and/or software developer customization fees?

If the CRM provider requires customizations or a 3rd party application to make the ERP integration function, make sure you are completely informed of the costs involved, the projected timeline for completing the integration project, and the expectations for keeping the custom integration running as you upgrade either your ERP or CRM system.

2. What is the process for synchronizing information between your ERP and CRM system?

Once you fully understand the financial and time constraints involved with your ERP integration project, the next step is to understand how the synchronization process works. Will the synchronization require any manual uploads or downloads? Will it be a seamless process that can be scheduled to run according to your organization’s needs? How often is the data in your CRM system updated, and can information be synchronized from the CRM system back into the ERP system?

3. Does the integration between the CRM and the ERP system match your existing business structure?

When viewing sales data in your CRM system, it’s important that the reporting and analytics structure matches the way that you currently do business. Take a look at your organization: how are you currently tracking your sales? If you are a smaller organization, you may have a fairly flat reporting structure, with several sales representatives rolling up to a Director or VP of Sales. If you are a larger organization, you may have branches that roll up to regions, who then roll up to Regional Directors or VPs. You may even have Product Managers who are responsible for various segments of your business. Before embarking on your ERP integration project, it’s key to ensure that the information being imported into the CRM system can still be accessed and reported on based on your existing structure.


Tour de Force has been providing seamless, out-of-the box ERP integration since 2001. We currently offer standard integration with over 45 leading ERP systems and are continually adding new systems to that list. For more information about Tour de Force and our fully-integrated software solution suite for Customer Relationship Management (CRM), Sales Force Automation (SFA), Business Intelligence (BI), and Business Process Optimization (BPO), please Contact Us.

By: Ashley Parinello

Jake Thompson is a sales representative at the Phoenix Branch in the Southwestern Region for XYZ Supply. He sells a shipment of goods to a customer that has several warehouses in his territory, however, the company headquarters are in the Midwest. Billing for the sales go to the Midwest headquarters but the shipments are sent to the respective warehouses.

Samantha Jones is the Regional VP for the Southwestern Region at XYZ Supply. She wants to see how Jake and his colleagues are performing at their branches, but also wants to be able to run analyses on the Southwestern Region as well as the overall sales to the company as a whole (headquarters).

This situation is not uncommon for distributors and manufacturers but can become an issue for tracking and reporting sales commissions, separating sales out by territory, or seeing sales to a specific customer as a whole.

Chances are, you’ve never even thought about your “bill to/ship to” strategy, because your ERP system has managed it for you. While this is great, your ERP system typically leaves you out in the cold when it comes to easily analyzing and reporting on your sales data.

If you’re like many distributors and manufacturers, your next step is to implement a CRM or SFA solution to manage your sales funnel, or a BI solution to help with reporting. But what happens when that solution isn’t configurable to the way that you do business? Can you configure the fields to match what is seen in the ERP system? Can you adapt the reporting so that sales representatives see what is relevant to them while management can see the big picture?

As part of your Tour de Force implementation, our consultants work with you to define your “bill to” and “ship to” reporting strategy so that you can analyze your data in the ways you need to.  Most often we find that our clients want to be able to see the individual sales per warehouse or “ship to” address AND the overall sales to the customer as a whole, the “bill to” address. In Tour de Force, you can do both!

Tour de Force can be configured (and often is) to provide reports and analyses based on the “ship to” addresses thus giving your sales representatives the ability to see how they are performing within their region, territory, or branch. At the same time we can roll up all “ship to” sales to the top level of the company to show and provide analytics on the “bill to” sales for your sales executives. Tour de Force gives the Jake Thompsons and the Samantha Jones’ of your organization the ability to see the data that they need to see.

With Tour de Force, every level of your organization can easily view, analyze, and report on the sales that are relevant to them. All of this is done through our unique BSI Connector (Business System Integration Connector) and is a standard part of the implementation processes.

Take a look at all the systems we can integrate with…don’t you want to start using your data to evolve your sales process?

By: Ashley Parinello

Fort Worth, TX — Wednesday, November 07, 2012: Team Systems, LLC, part of the ECi Software Solutions group of companies (www.ECiSolutions.com), a leader in industry-specific information technology solutions, today announced integration of its ECi TeamDesign software with Tour de Force CRM, a software solution that provides customer relationship management (CRM), sales force automation (SFA), and business intelligence (BI) functionality. The Tour de Force CRM application was developed in 2001 by Tour de Force CRM, Inc., based in Findlay, Ohio.

“We are extremely excited about integration with Tour de Force CRM,” said Tammy Byrum, President of TeamDesign. “The goal of Tour de Force CRM is to provide the tools and features that a B2B sales organization needs to be more efficient and effective. This is precisely the sort of cooperation that we endeavor to provide for our customers.”

Tour de Force CRM integrates with ECi TeamDesign, allowing sales data to be easily viewed and analyzed. This information allows a sales team to customize sales efforts for each customer based on buying history. It can also reveal areas where sales to a particular customer can be increased. Tour de Force CRM can be installed on top of Microsoft® Outlook®.

“Contract furniture dealers have a long and complex sales cycle which involves many individuals – architects, designers, project managers, installers to name a few. To organize, track, access, share and control prospect and customer information is of the upmost importance.” added Byrum “Tour de Force CRM will allow them to do this, speeding up critical decision making.”

Read the full press release.

By: Ashley Parinello

Enhanced Capabilities Offered for Epicor Prophet 21, Epicor Eclipse and Epicor Prelude Customers

DUBLIN, Calif., August 14, 2012 — Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, today announced a strengthened alliance to deliver enhanced customer relationship management (CRM) and sales force automation (SFA) capabilities to wholesale distributors through a strategic alliance with Tour de Force CRM Inc. The Tour de Force CRM application integrates with industry-leading Epicor Prophet 21, Epicor Eclipse and Epicor Prelude enterprise resource planning (ERP) solutions for wholesale distribution.

Read the full Press Release:



By: Ashley Parinello

FINDLAY, OH – Tour de Force CRM, Inc. has formally announced that Kirby Risk Electrical Supply has selected Tour de Force CRM for their CRM, sales force automation (SFA), and business intelligence (BI) needs.

Over the course of the past 5 years, Kirby Risk Electrical Supply has implemented multiple CRM and SFA solutions including Sales Management Plus (SMP) and an internally developed web based solution. Tour de Force CRM was able to meet their needs by providing extensive integration with Kirby Risk’s primary business operation system, Epicor Eclipse, as well as extensive integration with Microsoft Outlook and Microsoft Exchange Server.

After researching the various solutions that were available to Kirby Risk, the committee responsible for selecting a CRM system felt that the features offered in the Tour de Force CRM software, as well as the company’s knowledge of the distribution industry, were the best fit for Kirby Risk. As part of the due diligence process, Tour de Force CRM installed a proof of concept environment for Kirby Risk in March 2011. This environment included integration with their Epicor Eclipse ERP system so that various teams within the organization could evaluate the ease of use and functional feature set of Tour de Force CRM. After several months of testing, the team at Kirby Risk validated their interest in Tour de Force CRM and made the decision to proceed with a complete roll-out of Tour de Force CRM to over 300 members of their sales team.system, Epicor Eclipse, as well as extensive integration with Microsoft Outlook and Microsoft Exchange Server.

The implementation project at Kirby Risk began in July 2011, and Tour de Force CRM went live for a Phase 1 group of 50 users in September 2011. By November 2011, Phase 2 had commenced with the remaining group of users going live on Tour de Force CRM. According to Mike Hauberg, Area Sales Manager -Industrial, “The implementation of Tour de Force CRM at Kirby Risk was one of the smoothest I have ever experienced. The ability of our account managers to start entering data with minimal training is an indication that Tour de Force CRM was designed with the user in mind.”


Kirby Risk Corporation is a multi-faceted company, dedicated to understanding and meeting their business partners’ needs with innovative, effective solutions. Their experience and network of resources provide customers with reliable technical assistance, logistics management, communications systems and quality products that not only meet their requirements, but also enhance their competitive position. Kirby Risk Electrical Supply provides high-quality, state-of-the-art electrical, automation, lighting and power distribution solutions to people responsible for maintenance, design and installation of electrical systems.


Tour de Force CRM is a customer relationship management (CRM), sales force automation (SFA), and business intelligence (BI) software solution that provides an organization with the tools they need to be more efficient and more effective. While Tour de Force CRM was developed specifically for the distribution industry, it’s an ideal fit for any organization that operates in a B2B selling environment, and is currently being utilized in the Distribution, Manufacturing, Construction, Furniture Dealer, and Technology industries. To learn more about Tour de Force CRM, including our full integration with Microsoft Outlook and most ERP systems, visit www.TourdeForceCRM.com.

Download the Press Release – Kirby Risk selects Tour de Force CRM.

By: Ashley Parinello

Spring 2012 Events

April 17, 2012

Here at Tour de Force CRM we have a very busy spring ahead of us.  We will be attending the following events and hope to see you there!


April 20th-21stNAHAD Annual Meeting & Convention

NAHAD’S 28th Annual Meeting is April 18th-April 22nd 2012 and is being held at The Venetian/Palazzo Hotel & Resort in Las Vegas, NV.

Tour de Force CRM will be exhibiting at Booth # 123 during the NAHAD Showcase on Fri. 4/20 and Sat. 4/21.

April 23rd-24thISA Product Show & Conference

ISA’s 2012 Product Show & Conference is April 21st-24th and is being held at the Henry B. Gonzalez Convention Center in San Antonio, TX.

Tour de Force CRM will be exhibiting at Booth #457 during the ISA Product Show on Mon. 4/23 and Tues. 4/24.



May 6th-9thEpicor Insights

Epicor’s 2012 Customer Conference, Epicor Insights, is May 6th-9th and is being held at Caesars Palace in Las Vegas, NV.

Tour de Force CRM will be exhibiting at Booth #144 in the Solutions Pavilion Sun. 5/6 through Wed. 5/9.

Matt Hartman, President/CEO of Tour de Force CRM, will also be presenting a session titled “Why Tour de Force CRM?” on  Tues. May 8th from 4:35pm-5:25pm (location TBA).

By: Ashley Parinello


“CRM Analytics For Sales Benchmarking”  | Published on Industrial Distribution by Mike Schmidt, Associate Editor

Using this solution as a framework can helps industrial distributors better target and control sales opportunities.

Maximizing the effectiveness of the salesforce is a critical goal for industrial distributors of all types and sizes. In order to provide their sales representatives with the necessary information to sell effectively in an incredibly competitive marketplace, some industrial distributors have turned to customer relationship management software (CRM).

But it simply isn’t enough to invest in just any software offering. Every distributor is a unique outfit, and each faces unique challenges and opportunities. Those that choose to invest in CRM solutions must tailor them to meet the needs and goals of their respective companies, and they must also try to maximize the return on investment. This is no easy task.
“Distributors deal with lots of different vendors, lots of different product groups, and the knowledge and intelligence is golden,” says Matt Hartman, President and CEO of Tour De Force Solutions. “Everything a customer is buying from you is an indicator to identify what they are not buying and you should be selling.”

Building Relationships That Last

According to Robert Sinfield, Product Marketing Manager, Senior, at Epicor, a CRM solution offers many key benefits to a distribution operation. First and foremost, it allows salespeople to effectively control interactions with their customers…   Continue Article… 

Published on Industrial Distribution by Mike Schmidt, Associate Editor

By: Ashley Parinello

Industrial Supply Magazine

Cover Story by Johnston Supply Industrial





Johnston Industrial Supply makes wise technology investments to boost profitability!

Very few companies want to be on the “bleeding edge” when it comes to trying new technologies. Adopting a technology before it has been thoroughly tested – or before customers or employees are ready to use it – can be a costly mistake.

But smart business owners understand that applying the right technology can make a major impact on bottom-line profitability. Johnston Industrial Supply has discovered that wise investments in technology make good business sense.

“Technology touches every department in our company. We’ve been able to utilize it and reduce our workforce, yet continue to grow sales,” says company president Susie Johnston. “It has enabled us to be flexible enough to serve our customers and still give
them personalized service.”

Continue Reading…

via Industrial Supply Magazine by Rich Vurva

This article originally appeared in the Mar./Apr. 2012 issue of Industrial Supply magazine. Copyright 2012, Direct Business Media.

By: Ashley Parinello

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