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Most people have an idea of what good leadership means to them – but it’s generally easier said than done. Objectively, a good leader is adaptable, decisive, transparent, and accountable. Not to mention they are always listening to their team. The best leaders inspire and instill passion in their team by setting a strong example. […]

By: Chloe Nousias



Bridging the Gap

June 3, 2019

When it comes to choosing a CRM or BI solution you’ll need to figure out how to integrate it with your current ERP system. If you don’t, it’s no better than an Excel spreadsheet. This situation has two solutions: you can either use the CRM or BI’s native integration or you can use a third […]

By: Emily Corona



There’s a new acronym on the software scene: BPO. But what does that actually mean? Well, there’s a short answer and a long answer to this one. For all my short answer people who want me to cut right to the chase – here it is: Business Process Optimization. Now let’s dive deeper for the […]

By: Chloe Nousias



Take the High Road…

May 29, 2019

Ever drive down a road and have to merge into one lane due to construction? Which then causes a traffic jam and makes people late for work or Pilates or what have you. Irritating – right? We’ve all dealt with the annoyances of road construction. Much like driving during construction, your day-to-day work life can […]

By: Cassandra Evans



When it comes to the millennial generation, there’s something that preceding generations just can’t seem to grasp – Millennials + Technology. They pick up new products and endless updates so easily. How are millennials so in tune with technology? Since they grew up with modern technology, millennials’ brains formed differently – making technology second-nature to […]

By: Emily Corona



It’s not hard for prospects to become overwhelmed by the ever-increasing number of marketing campaigns deployed daily. There are several methods to helping your campaign stand out from the crowd, but only one is proven to increase customer engagement more than anything else: personalization. Studies show that 88% of marketers reported a measurable lift in […]

By: Chloe Nousias



With the Super Bowl still fresh in our minds, I wanted to write about the benefits of football marketing. (In terms of the Super Bowl, while I was cheering for the Rams to win, I have to offer kudos to the Patriots for playing a strong game.) Football marketing? You ask. What the heck is that? Let me […]

By: Cassandra Evans



Happy Attitude

New Year, New Attitude

January 2, 2019

Are you one of those people who sets a resolution every New Year and every year without fail you quit before the calendar turns to February? Well, welcome to the club!  Have you ever stopped to think that that the reason our resolutions keep falling through is not our lack of dedication and willpower, but instead our […]

By: Chloe Nousias



Christmas is right around the corner and if you’re like me, you have yet to buy presents for ANYONE. I know – I missed all of the Black Friday and Cyber Monday sales, and trust me, I’ll regret it later when my credit card statement comes in the mail. Buying presents can be a headache…I […]

By: Emily Corona



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