The definition of SFA is Sales Force Automation.
This is achieved through the use of software to automate and streamline business tasks, including Account Management, Contact Management, Opportunity Management, Project Management, Sales Funnel or Sales Pipeline Management, Sales Activity Management, Sales Forecasting Analysis, Sales Team Performance Evaluation, and Quoting.
What does Sales Force Automation have to do with CRM?
Sales Force Automation is often used interchangeably with CRM, however, CRM does not necessarily imply Sales Force Automation or the automation of sales tasks.
Whereas CRM is the strategy used to manage the relationships you have with your customers and that software that you use to implement that strategy, SFA is the strategy used to drive efficiencies in your sales processes.
Sales Force Automation is a critical part of the Tour de Force application and is integral in driving high levels of ROI on your software investment.