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Tour de Force is proud to announce its fifteenth year as a leading provider of customer relationship management (CRM) and business intelligence (BI) software solutions for the distribution and manufacturing industries. The company is commemorating the anniversary with a new logo that celebrates 15 years of delivering actionable data to drive intelligence decisions.

Tour de Force began operations in Findlay, Ohio on Oct. 1, 2001.  Matt Hartman, founder and President/CEO, started the company with the goal of creating a customer relationship management software solution that would integrate extensively with Microsoft Outlook and back-office business/ERP systems. As the former owner of Findlay Electric Supply, an electrical distributor that had been in business for close to 50 years before being sold to McNaughton-McKay Electric Company in 1997, Hartman was familiar the complexities of running a wholesale distributor and managing a distribution sales team. He founded Tour de Force to meet the needs of that industry, needs that he was not able to meet with the solutions that were on the market at the time.

Today, four of the original six Tour de Force employees are still with the company, and the staff has grown to over 50 individuals responsible for sales, marketing, software development, professional services, customer support, and administration. The majority of Tour de Force employees work out of the Findlay, Ohio office, with remote employees located in Ohio, Michigan, Texas, Colorado, Washington, and Ontario Canada.

The organization continues to maintain a focus on the distribution and manufacturing industries, which make up over 90% of the current user base of approximately 11,000 software users.  In early 2016, Tour de Force released its first cloud edition, allowing clients to implement Tour de Force without the IT server and database infrastructure that had previously been required.

“It’s hard to believe that this journey began over 15 years ago,” remarked Hartman. “It’s been an incredible journey that is really just getting started. When we began development of the Tour de Force solution we had some pretty simple requirements focused on customer relationship management and sales force automation. Today, Tour de Force delivers an extensive feature set that covers all aspects of streamlining business processes across an entire organization, including sales, customer service, support, accounting, and more. With the recent launch of our new cloud offering, we are now focused on reducing the up-front cost and implementation timeline for our customers. I am proud of what we’ve accomplished as an organization and am excited for what the future brings.”

Ashley Parinello

Ashley Parinello is the Senior Digital Marketing Specialist at Tour de Force and has been with the organization since 2010. She is a graduate of The Ohio State University.

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By: Ashley Parinello



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