About Us

Tour de Force is comprised of a dedicated team of individuals providing the development, implementation, and support for the best CRM solution to fit the needs of your industry. Tour de Force Inc.’s corporate office is located in Findlay, Ohio. The majority of Tour de Force’s 50+ employees work directly from our corporate headquarters in the areas of Development, Professional Services, Sales & Marketing, and Support. All Development and Support of Tour de Force is done directly from our corporate headquarters.

The Best CRM Solution to Meet the Needs of your Industry

Tour de Force, Inc. develops, sells, implements, and supports the Tour de Force suite of CRM (customer relationship management) and BI (business intelligence) software solutions.

With Tour de Force, sales and service teams gain a 360° consolidated view of all valuable customer information, even data pulled directly from the ERP system. They save time accessing actionable customer data and can instead focus on increasing sales and delivering an excellent customer experience. Our automated email logging centralizes all email communication alongside your CRM and BI data, creating a customer knowledge base that retains critical information through sales rep and territory transitions.

Tour de Force solutions are highly flexible and are able to be completely mapped to existing business processes. Our user friendly and intuitive web interface is accessible from any device with a web browser such as a laptop, tablet, or smartphone. Tour de Force Web can be used in conjunction with or completely separate from our desktop application. The recently released Tour de Force Cloud solution utilizes our web interface and removes the need for IT server and database infrastructure.

Tour de Force provides your team with a single view of customer data and information and delivers the insights they need to drive sales, allowing your organization to improve how you manage relationships with your prospects, customers, vendors, and suppliers. When working with Tour de Force, you get more than just software – you get a Partner.

Who are our customers?

While Tour de Force is an ideal solution for any B2B sales organization, it was specifically designed and developed to address the many complexities of the wholesale distribution and manufacturing markets. Tour de Force serves a variety of vertical markets within distribution and manufacturing and currently works with organizations throughout North America and Europe. We provide integration with over 45 leading ERP systems from vendors including Epicor, Infor, Microsoft, and many more.


Company History

Tour de Force was officially founded October 1, 2001. In the past 15 years, with the input of hundreds of distributors, Tour de Force has grown to be a robust, feature rich solution with a broad user base, 80% of which is made up of industrial distributors. Tour de Force is rapidly becoming the CRM, SFA, and BI solution of choice for organizations in the B2B industry seeking to maximize the efficiency and effectiveness of their sales teams.

Matt Hartman, President/CEO and founder of Tour de Force, was raised in the distribution industry. As the former owner of a Rockwell Automation Electrical Distributor that had been run by the Hartman family for close to 50 years, Matt spent most of his time working in sales and managing a sales team. One of his greatest struggles was the ability to efficiently and effectively manage a sales team while also providing them with the tools to manage themselves.

During his tenure at his electrical distributorship, Matt tried to implement various contact management software products such as ACT, ECCO, and GoldMine, but none of them were built to work in a business-to-business selling environment. All of the solutions he tried were contact centric, and did not integrate to the distributor’s primary ERP system to provide value to the sales team while also giving them access to everything they needed to know about their accounts, anytime and anywhere.

After selling his distribution company in 1997, Matt spent the next several years involved in various consulting engagements with Rockwell Automation and Schneider Automation that were focused on the training of salespeople in the industrial distribution industry. As part of these consulting engagements, Matt tried once again to use GoldMine to manage the relationships with the distributors and integrators that he was doing business with. Once again, Matt experienced the frustrations related to these solutions that were not built for sales in the B2B industry.

It was around this time that Matt met with Tour de Force’s lead developer and scoped out what he wanted in a solution that would provide sales force automation along with CRM capabilities. One of the fundamental requirements that Matt recognized was the need for the system to be based around the framework of Microsoft Outlook. He knew that the one application that everyone in an organization uses continually is Microsoft Outlook, and he didn’t want them to be required to have an additional application open on their desktop.

Since 2001, Tour de Force has evolved and grown based on the input of hundreds of distributors. Today, it is a robust software solution that drives an organization to be more efficient and more effective by providing a wide range of tools in customer relationship management, business intelligence, and sales force automation. As the product has evolved, so has the Tour de Force user base, which now consists of distributors, manufacturers, construction companies, furniture dealers, and other various B2B industries.

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